Prepared for Factor
Oct 29, 2026 · KlientBoost
Oct 29, 2026 · KlientBoost
You already reach the right accounts, with strong proof. This plan turns that attention into booked Sensemaker meetings by closing four gaps in order: the signal LinkedIn learns from, the quality of the traffic, the creative, and the pages that turn a click into a meeting.
The right accounts and strong proof are in place. What leaks is everything between that attention and a booked Sensemaker meeting.
You already do the hard parts. Your campaigns run on target account lists for law firms and in-house teams, with exclusions on every ad set. Your site is tagged for LinkedIn, and conversion events are already set up in Campaign Manager. The program is concrete and the proof is senior, and your content already brings in pipeline from AI search. We build on all of it instead of starting over.
LinkedIn: Campaign Manager, last 90 days (from July 31, 2026), and your live ad set settings. Your ads and Sensemaker page as of October 29, 2026. AI search: your words on our October 22 call. Search: Google Search Console, URL Inspection, checked October 28, 2026.
The leaks sit between the attention and the meeting. LinkedIn can't learn from meetings yet: 7 conversions are attached, none is recorded, and bidding learns from clicks. 86% of the Sensemaker budget ran on partner apps and sites, and 61 of 899 visits came from LinkedIn itself. The ads lead with strong hooks but no offer of their own. And the click lands on a page that asks visitors to watch a video, with every ask to talk on a second page. Each fix makes the next one pay more, which is why the plan runs them in this order. In search, Google already shows your site for legal AI training searches, mostly from page three; the SEO + AEO tab covers it.
Each group's findings run in order of what holds back booked Sensemaker meetings most. Last 90 days, Sensemaker only, unless labeled.
Campaign Manager: conversion setup on the live ad sets, and every placement row, last 90 days (from July 31, 2026).
Campaign Manager, last 90 days (from July 31, 2026), Sensemaker campaign. Partner apps and sites is the LinkedIn Audience Network. A visit is a click to your site.
Campaign Manager, last 90 days: 16,211 Sensemaker impressions on LinkedIn itself. List size about 36,000 people, from LinkedIn-reported reach and audience penetration on the live ad sets (92 days to October 26, 2026), approximate.
Campaign Manager campaign report, last 90 days (from July 31, 2026). Targeting from the live ad sets' settings.
Creative
Two of your three best-funded Sensemaker ads, as Campaign Manager previews them, cropped to the creative, October 29, 2026. The third, on AI tool risk, carries the same headline and button. Headline count from the live ad export as of October 26, 2026.
Campaign Manager ad placement report, Non-Law Firm ad set, last 90 days (from July 31, 2026).
Your live ad export as of October 26, 2026, and Campaign Manager ad set names, last 90 days.
Pages / CRO
Your Sensemaker page at phone width (390 pixels), October 29, 2026: button text in the page source and in the live render, positions from two renders.
Your Sensemaker page at phone width, October 29, 2026. Positions from two separate renders, in the order the page source lists them.
Your Sensemaker and contact pages, October 29, 2026: page source, the live render at phone width, and the live form's own definition.
Your live ads as Campaign Manager previews them, and the Sensemaker page's source and rendered text, October 29, 2026.
What a first read of factor.law turned up for Sensemaker, the work we would do across the whole site with Sensemaker first, and what that work commits to.
When Google last crawled the Sensemaker page on October 16, the page named a Google Ads tracking address as its real one, and Google indexed that version in place of the page. Our live test on October 28 shows the page naming its own address again, so it looks like someone on your team has already made the fix.
Google still lists the tracking address until it recrawls the page, so we will confirm in Search Console that Google indexes the page under its own address, and check your other campaign pages for the same pattern.
Source: Google Search Console for factor.law, URL Inspection (Google index and live test), checked October 28, 2026.
| Searches that showed factor.law | Impressions | Clicks | Average position |
|---|---|---|---|
| Sensemaker by name | 342 | 71 | 8 |
| AI training and workshops for legal teams (22 searches, such as legal AI workshop, AI training for legal professionals) | 259 | 0 | 26 |
| AI for lawyers and legal teams (257 searches, such as AI for legal teams) | 3,282 | 3 | 22 |
People who know Sensemaker find it. People searching for what Sensemaker teaches see your site on page three, where almost nobody clicks, so these impressions understate the demand. Third-party estimates put the core training searches at a few hundred a month in the US: small and specific, and worth answering well.
Source: Google Search Console for factor.law, search results by query, from our October 2026 review. Search Console withholds some low-volume searches, so totals run low. US search estimate: Ahrefs, October 2026.
Most of what gets a site cited in AI answers is good SEO: pages search engines can crawl and index, content that answers the question directly, and structured data that says who you are. So we run SEO and AEO as one body of work, with one team and one set of hours.
| A typical SEO brief | A KlientBoost brief | |
|---|---|---|
| Starting point | A keyword and its search volume. | The job your reader needs done, such as a general counsel deciding how to train 40 lawyers on AI, and what they need to know to decide. |
| Coverage | Headings copied from the pages that rank today. | The follow-up questions ChatGPT and Gemini generate when someone asks about the topic, mapped before anyone writes. Most never show up in a keyword tool. |
| Authority | “Cite your sources.” | Named places for what only you can say: benchmark report data with its sample and date, a quote from one of your named lawyers, a client result with real numbers. |
| Structure | A target word count. | Sections that stand on their own, so an AI answer can lift any one of them and still know it came from you and what it covers. |
| Voice | General tone notes. | Your team writes. The brief sets the argument and the evidence, and leaves the words to your lawyers. |
Who the page is for, what they need to decide, and the follow-up questions AI tools ask around the topic, checked against what your site already answers.
The reader and their job, the questions to answer in order, the evidence to use and where it comes from, and who on your team to quote.
In your voice, using the sources the brief names.
Every statistic says what was measured, when and by whom. Every section names its subject. We flag filler and hedging, then run Google’s language analysis to confirm search engines read the page as being about what you meant.
Researchers at Princeton tested what raises a page’s visibility in AI-generated answers (GEO study, KDD 2024). Expert quotes, statistics with context and cited sources came out on top. A skeptical in-house lawyer looks for the same three things, so one brief serves both readers.
| SEO and AEO | 10 hours a month. A dedicated SEO strategist runs your account day to day, and Seth, our SEO director, sets the strategy. Month 1: site audit and first AI answer tracking run. Month 2: existing content audit. Months 3 to 6: optimization briefs, technical fixes and structured data. |
|---|---|
| Optimization briefs | Seven over six months for the pages the content audit puts first: two in Month 3, one in Month 4, and two each in Months 5 and 6. Each brief covers missing questions, section structure, sources and attribution, title and headings, internal links and structured data. Your team applies it. |
| AI answer tracking | An agreed set of questions run through ChatGPT and Gemini in Month 1 and again in Month 4, with a short read each time on where you and Sensemaker appear, how the answers describe you and which sources they cite. We report it for direction and attach no target to it. |
| Reporting | Monthly. Search clicks to the target pages, with every address version counted together, against Month 1. AI referral visits in GA4. |
| Activity goal, 3 months | Once you grant Search Console and GA4 access, we deliver the site audit and first AI answer tracking read in Month 1, the existing content audit in Month 2, and two optimization briefs in Month 3, and we check each applied page for indexing. We check Sensemaker indexing in Search Console until Google indexes the page under its own address. |
| Outcome goal, 6 months | Once Google indexes the Sensemaker page under its own address and your team applies the optimization briefs, we target a click-growth range for the target pages: your solutions pages, the benchmark report and your top insights pages. We set it in Month 1 from the prior three months of Search Console data and named competitors. |
AI answer work carries no click target. We recommend each piece for what it does to how AI answers describe you, such as a review of the legal publications those answers cite and where your reports fit.
LinkedIn rebuilt around Sensemaker meetings, with new creative every month from the team that runs the ads.
Fix what LinkedIn learns from, move the Sensemaker budget into the feed, give every ad its own offer, and send each click to a page built to book a meeting. Four moves, in this order:
One Sensemaker conversion as the goal, and opportunities from your CRM fed back, so bidding learns from meetings, not clicks.
The feed first, sized to reach your list 10 to 15 times, with The Bouncer for accounts that warm up. LinkedIn Lead Gen Forms, the form inside the ad, run as a small test in a campaign of their own.
Ads built on each buyer's job to be done, each with its own next step, tested before they scale, in every format.
Every ad points to the page that matches its offer. The CRO plan adds dedicated Sensemaker page(s).
People: about 36,000, from LinkedIn's reach and audience penetration on your live ad sets (92 days to October 26, 2026). Cost per thousand: $92.49, your average on LinkedIn itself across the four live ad sets, July 1 to October 26, 2026. Frequency: 10 to 15 per person, the rule of thumb behind The Reach Ratio, over a six-month buying cycle until you tell us yours. At about $10,000 a month in ad spend, the rest funds the Lead Gen Form test and retargeting. Arithmetic, not a forecast.
We test which job lands with each buyer on your target account lists, in-house legal and law firms, across every format, and the winner gets the budget.
Get your legal team using AI on real legal work, from redlines to risk reviews. Sensemaker Academy is practical AI training by lawyers, for lawyers.
Fluency
GenAI fluency across your legal team, not just early adopters.
Hands-on practice on realistic legal work, from redlines to risk reviews.
GenAI fluency across your firm, not just early adopters. Practical AI training for your lawyers, by lawyers, for lawyers.
AI is changing the landscape of legal service delivery, and our lawyers need to be ready to lead, not follow.
Jeff WestcottDirector of Practice Technology & AI Innovation, Akin
Best Tech Training ProgramLegalweek 2026Squeezed budget? Flat headcount? Reduce time spent on repetitive work and increase legal team capacity with Sensemaker Academy.
Capacity
Reduce time spent on repetitive work and increase legal team capacity.
Squeezed budget? Flat headcount?
Your lawyers learn by doing: reviewing contracts, exploring prompts and triaging workflows, inside a secure, legal-specific AI sandbox.
Capacity
Increase your lawyers’ capacity with practical AI training, by lawyers, for lawyers.
Help your legal team use AI responsibly, with frameworks that help teams assess and trust outputs.
Trust
Use AI responsibly. Assess and trust the output.
Responsible AI use for your lawyers, inside a secure, legal-specific AI sandbox. By lawyers, for lawyers.
Trust
AI your lawyers can assess and trust.
Frameworks that help your lawyers assess and trust outputs.
Best Tech Training ProgramLegalweek 2026Concept mockups. Final pages, ads and copy go through your brand review. Every line comes from the landing page concept and your own Sensemaker page and ads; figures stay out until you confirm the current ones.
The multiplier. Once the traffic is right, the page decides how many qualified visits become booked meetings.
Your Sensemaker and contact pages at phone width, October 29, 2026. 89% of Sensemaker ad visits came from mobile devices (Campaign Manager, last 90 days).
We build the page(s) around one primary action, booking a call, with the Sensemaker Academy Program Guide as the lighter step for colder visitors. Then we A/B test the page and the ask. A further new page is recommended only when testing shows it's needed.
Tap an answer in the form to see step two. It's a concept, so nothing is collected or sent.
Get your AI maturity assessmentSensemaker Academy · Legal AI training
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Practical AI training by lawyers, for lawyers. Your team practices on realistic legal work, from redlines to risk reviews.
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Book a call with the Sensemaker team to see where your lawyers stand on AI today, and what it takes to get them using it on real legal work.
Best Tech Training Program, Legalweek Leaders in Tech Law Awards 2026What’s inside the program
Not a lecture series. Lawyers learn by doing: reviewing contracts, exploring prompts and triaging workflows inside a secure, legal-specific AI sandbox.
Scenario-based, live-facilitated sessions, delivered virtually by default.
An interactive AI sandbox environment, tailored to legal use.
Support from adaptive AI coaches and facilitators.
Skills benchmarking and assessments, as part of the program.
AI is changing the landscape of legal service delivery, and our lawyers need to be ready to lead, not follow.
Factor’s program offered us exactly what we need: an opportunity to share best practices.
Ready to upskill your legal team in GenAI?
Get your AI maturity assessmentConcept mockups. Final pages, ads and copy go through your brand review.
Concept only, in your brand. Offers and copy to confirm with your team.
Sensemaker ad traffic split between today's page and the dedicated page. Read on offer taps, form starts and requests per visit, then meetings booked.
The call against the Sensemaker Academy Program Guide as the main ask. The winner is whichever books more meetings, not more form fills.
A first screen matched to each ad's theme, against one general first screen for every ad.
On-Site CRO Testing CRO Leading Indicators Each test reads early signals first, like offer taps and form starts, because opportunities take months to show in your CRM. Page insights sit inside every test. With about 10 Sensemaker visits a day today, each test runs to a set minimum before we call it.
The feed, the right accounts, and ads that earn qualified clicks from general counsel, legal ops leads and law firm innovation leaders.
A page that answers a general counsel's questions in the first few screens and offers one clear next step on the spot.
Each request that comes through becomes the conversion signal the campaigns need to find more buyers like it. The page work and the traffic work feed each other.
Two ways to run paid media for Sensemaker, plus SEO + AEO as its own piece. One team makes the ads and runs the campaigns.
We run LinkedIn for Sensemaker and build new ads every month, as one team.
Everything in Paid Media + Creative, plus pages built and tested to book Sensemaker meetings. The biggest lever once traffic quality improves.
Site and content audits, optimization briefs, and AI answer tracking for factor.law. Add it to either option, or start it on its own.
Details on the SEO + AEO tab.
Management is the greater of a flat monthly fee or 10% of monthly ad spend, never both. No setup fee. Both paid plans are priced on about $10,000 a month in LinkedIn ad spend.
Every package is built on Surround Sound Creative™: each ad comes in every format and size your platforms run, so the same budget reaches further.
Creative strategy · Surround Sound: every format and size · 1 revision round
Creative strategy · Surround Sound: every format and size · creative performance reporting · 1 revision round · UGC unlocked
Creative strategy · Surround Sound: every format and size · creative performance reporting · 2 revision rounds · UGC and document ads unlocked
These are our standard packages at $1,500, $3,000 and $5,000. Each tier is one configuration of ad types and volume, fully customizable on request in the configurator, and the mix can shift month to month with what performs. Recommending the mix that keeps performance growing is on us.
Ready to add once performance thresholds are met and there's Room to Grow.
How the work runs, who's on your team, and how we measure progress together.
Phases count from kickoff. Our team schedules the kickoff once the agreement is signed. Between signing and kickoff, we get access to every account and build the detailed growth plan.
Pages + CRO cells marked With CRO run on the Paid Media + Creative + CRO plan. SEO + AEO cells run with the SEO + AEO piece.
No game of telephone: you talk to the people doing the work.
The first goal is set together after 30 days live, from your CRM baseline, then each quarter. Each goal hit unlocks the next budget step or channel.
Pick the starting plan. We send the agreement in writing, and our team schedules the kickoff once it's signed.